Life is what i choose

We are gold and mud combined

With a clearly defined identity, we experience the freedom of choosing our mood, what we want to be at all times.

We belong to one and to everyone, to our room and to the whole world simultaneously. We are part of the new urban tribes, moved by common taste and behaviour tendencies. We are the gold and the mud in harmony regardless of their diferences.

We are what we choose

Youth without age, we intensively live every experience life grants us. We value our origins and history but we get our inspiration from diversity. Urban by choice, always searching for new languages and trends, we travel the world, open to other cultures, faces and perspectives, which we apply to our image in a unique style.

With a clearly defined identity we are what we want at all times, making our choices within a the mood of the moment.


1995 – Abreu and Abreu Group

Working from its origin in a subcontracting basis, bet on high quality levels standards, started producing for large european shoe brands.

2007 – Goldmud

For strategic reasons Abreu and Abreu group decides to invest in it´s own brand! Due to Miguel Abreu marketing education - fourth generation in this family with tradition in the industry of footwear manufacture and in the market knowledge gained during years, decides to give a new impetus to business.

Goldmud is born. Savoir faire combined with high technology and comfort design with a strong focus on European market. Constant presence in the most important fairs and representation in several European market through local professionals.

2007 – Prémio Inovação Fileira do Calçado – Marca Revelação
Centro Tecnológico do Calçado de Portugal

2008 – Prémio Inovação Fileira do Calçado – Calçado Inovador
Centro Tecnológico do Calçado de Portugal

2012 – Prémio Inovação Fileira do Calçado – Calçado Inovador
Centro Tecnológico do Calçado de Portugal

2015 – Melhor Filme/Marca
Fashion Film Festival